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What is organic cotton?

Organic cotton means that the cotton has been grown on fields without the use of chemical fertilisers, pesticides and defoliants. Only natural fertilisers such as compost and animal manure are allowed.

Organic cotton counts for less than 4% of the total global cotton production. Now that may not mean anything without context, but I would like you to keep this small percent in mind while you read on.

The Impact of Conventional Cotton


Water – Today, 1 out of 10 people lack access to safe water, which equals 2.5 times the US population. 20% of industrial fresh water pollution comes from the textile (clothing) industry. By 2030, our need for water will increase by more than 50% due to the rising population.


Pesticides and fertilisers – Today, conventional cotton covers about 3% of the world’s total cultivated land – and yet it uses about 23% of the world’s consumption of chemicals.


CO₂ – Today, humans are responsible for dumping more than 30 billion tonnes of carbon dioxide into the atmosphere every year. By 2030, energy emissions will increase by about 63%.

With the challenges mankind is facing in terms of global warming, growing organic cotton is one answer to reducing the use of chemicals, water and carbon emissions. This is why we fight to change the status quo.

What does 100% organic cotton solve?


Water – Worldwide, most organic cotton is grown on rain-fed farms – meaning there is no irrigation. The soil is healthy and holds water 50% better than conventional soil. The water usage in growing organic cotton is 91% lower than that of conventional cotton.


Pesticides and fertilisers – It takes 400 grams of raw cotton to make one T-shirt. One conventional T-shirt contains more than 165 grams of pesticides and fertilisers, whereas apparel produced with organic cotton contain zero pesticides and fertilisers. This means it not only has a a positive impact on almost 220 farmers and their families, but also your skin.


CO₂ – Growing organic cotton saves 46% of CO₂ compared to conventional cotton.

Other sustainable materials we use:

Tencel – Tencel is extracted from the raw material of wood. Fibre production is extremely eco-friendly as the wood comes from forest plantations that practice sustainability.